Postgraduate Degree Programme
- Distance learning and accredited
- Culturally diverse faculty
- 240 ECTS
- Learn from anywhere, anytime
- Possibility of shortening time
- 60 Credits
OVERVIEW
The specialization works to raise the efficiency of bachelor’s degree holders in various specializations, especially in the practical and research fields, enabling them to engage deeply in the field of public relations or related aspects, thus enhancing their research and academic capabilities. Scientific standing.
Vision:
Active participation in the development of public relations specialists, and support of scientific research in the field of public relations.
Mission:
Providing an appropriate educational environment to develop scientific capabilities and direct them towards creativity and innovation in media science.
Key features
The academic track contributes to enriching scientific and academic research, raising the efficiency of university education, in addition to conducting specialized scientific research in the field of public relations by deepening thought and the ability to conduct scientific research.
Meeting the desire of a large number of bachelor’s graduates in various specializations to complete their studies and develop their academic and practical capabilities.
The academic track enhances students’ ability to master communication skills and work in public relations and specialized scientific research in this field.
The academic track has a role in stimulating scientific research in the field of public relations in particular, the media, and everything related to communication, communicating, dealing with crises, and improving the mental image in general through student research and while studying the academic courses, writing their scientific thesis.
The academic path helps – in the medium and long term – to reduce dependence on external scientific expertise as much as possible, especially in the field of its precise specialization, and some other matters related to media and communication sciences, among others.
Core Courses
Scientific Research Methodology
Course name: Scientific Research Methodology
Course code: MMC101
Credit hours: 4.00
The course aims to train students to prepare research in the media, by identifying the most important steps of the research process such as the research problem, scientific hypotheses, concepts and variables, data collection methods, data analysis tools, and reaching results and generalizations, in addition to defining the most important approaches used in the field. media and Communication.
Social Media and Public Relations
Course name: Social Media and Public Relations
Course code: MCPR101
Credit hours: 4.00
This course aims to enable students to develop a comprehensive and critical understanding of the new media space map (traditional media / social media / digital media); In terms of similarities and differences between these components, and the use of digital media to achieve the objectives and mission of the institution, and to identify the different types of digital media and what distinguishes each type, and what distinguishes it as a whole from the traditional media, and understanding the phenomenon of “interactive” and identifying its terms and emplying the opportunities and benefiting from them. The course also aims to teach students the methods of surveying and exploring the digital media audience, and how to reach them for the purpose of forming what is known as the real virtual active society that is active and its creation, to promote for the institution In this virtual society in order to pursue its objectives and mission, And how to integrate the components of digital media in the tactical communication and strategic plans of the institution, also identify ways to measure the effectiveness of different types of digital media and measure the effectiveness of communications plans proposed to identify the strengths and weaknesses.
Models and Theories of Public Relations
Course name: Models and Theories of Public Relations
Course code: MCRP102
Credit hours: 4.00
This course aims to expand the theoretical gains circle and practical skills in public relations principles and communication theories through focusing on the historical foundations, theory and communication models in public relations. In order to employ these theories and models optimally.
Strategic Communication
Course name: Strategic Communication
Course code: MCRP103
Credit hours: 4.00
This course deals with how to achieve the goals of the institution and its vision using all the activities required by its objectives to inform the various types of the public and motivate it to respond to the messages of the institution. Through the selection and use of effective communication strategies, as well as the need to create and formulate appropriate messages, as well as a distinctive ability to understand what the future of the message may lead to acceptance or rejection. In addition providing students with theoretical knowledge and practical skills regarding strategic communication through exposure of the main theories and applications of public relations. And by learning the effective role of the communication expert in achieving the strategic objectives of the institution, in addition to the comprehensive knowledge of communication theories and models directly related to effective strategic planning and appropriate research methods in public relations.
Advanced Public Relations Writing
Course name: Advanced Public Relations Writing
Course code: MCRP104
Credit hours: 4.00
This course deals with improving students’ abilities through studying the basics of drafting and its applications and improving students’ abilities in language through intensive corrective critical readings for written or spoken media materials, while enabling students to use the correct language and improve writing or speak as one of the conditions for formulating messages in a more convincing way, and enables the student to design and choose the language of discourse commensurate with the characteristics of each audience addressed, and the media used (Press, radio, television, social media, etc.) , and the type of the message (press release, news release, orientation notification, etc.) and linking them to the appropriate practical applications to achieve the course objectives.”
Media Relations Management
Course name: Media Relations Management
Course code: MCRP105
Credit hours: 4.00
This course aims to expand students’ knowledge of the theoretical knowledge and practical skills of the media management, deepen its impact and use, its historical relationship with public relations, especially its new patterns and its role in contributing to the achievement of public relations objectives. Using the most efficient and effective ways of communication; and use it in public relations.
Elective Courses
CAMPAIGNS IN PUBLIC RELATIONS
Course name: CAMPAIGNS IN PUBLIC RELATIONS
Course code: MCPR151
Credit hours: 4.00
This course mainly focuses on deepen the debate for selected practical cases in public relations campaigns, supported in theory and practice, that aims to develop the students’ practical experience in various issues related to the public relations campaigns, starting from the conception of the campaign to its design, implementation and management. By reviewing the theoretical aspects of campaign art in terms of relevant public relations theories and the principles of campaign management, strategies and evaluation. In addition to defining the objectives of public relations campaigns in order to identify the appropriate message and design and choose the ways of communication to convey the message, assuring the aspects and ethical standards to be applied in the campaign.
PUBLIC RELATIONS IN NON-PROFIT ORGANIZATIONS
Course name: PUBLIC RELATIONS IN NON-PROFIT ORGANIZATIONS
Course code: MCPR152
Credit hours: 4.00
This course deals with the role played by non-governmental organizations in societies, And the differences between profits and public and private institutions, and Developing a plan to support the marketing and development needs of a non-governmental organization focusing on understanding the culture of NGOs so that students can use the traditional PR model within a non-profit organization, and critique the effectiveness of the current public relations dept, and the efforts for communication and development, and think more creatively to strengthen the role of innovation in the development of NGOs, providing students with basic knowledge of the types of NGOs and how to develop them, and comparing the differences with profit organizations.
PROTOCOL AND ETIQUETTE
Course name: PROTOCOL AND ETIQUETTE
Course code: MCPR153
Credit hours: 4.00
This course aims at introducing students to the principles, rules and procedures related to protocol and etiquette in official international and private international institutions. They are introduced to a range of arts and procedures aimed at promoting the tradition and elegance of formal and diplomatic transactions, community activities and related materials.
DIGITAL ANALYSIS
Course name: DIGITAL ANALYSIS
Course code: MCPR154
Credit hours: 4.00
This course deals with the concepts of digital analysis and information specalized for leading the data market and internet data analysis tools. Students will gain great experience onhow to use available tools, and will learn how to access data using various mehtods, and how to evaluate and disseminate data for the benefit of their institutions. By the end of the this course students will be able to make their decisions based on the digital analysis of the website, applications and social media.
LEADERSHIP IN PUBLIC RELATIONS
Course name: LEADERSHIP IN PUBLIC RELATIONS
Course code: MCPR155
Credit hours: 4.00
This course deals with ethics in public relations and its connection to Media and communication by presenting real cases to examine the complexity of the subject ethically, and examining challenges and issues related to communication through the media.
DIGITAL MARKETING
Course name: DIGITAL MARKETING
Course code: MCPR156
Credit hours: 4.00
This course aims to deepen the basics of digital marketing and its strategies, creating websites in terms of content, marketing search engines, using social media in e-marketing, email marketing, marketing personality, integrating marketing on mobile phones and using public relations to achieve Marketing Objectives. It also aims to provide students with information on modern strategies, tools used to develop digital marketing plans based on existing digital marketing initiatives and set recommendations to be developed based on new strategies in digital marketing that correspond to the organization’s marketing mechanism and public relations objectives. Students will also learn how to use digital technology to promote their organization’s products and brand to attract audiences
What will the first stage be?
The student studies eight courses, distributed as follows:
- √ Six compulsory courses.
- √Two elective courses from among the courses offered by the faculty for master’s students.
- The study is conducted through research seminars in each course, and the research seminar relies on multiple references and is in accordance with the scientific research methodology and standards.
- The study of each of the eight courses takes four credit hours for a minimum of four weeks, and it may be more than that according to the capabilities of each student, after which the student’s competency and knowledge test is held in the course he finished, then he starts in another course in the same way, and so on.
- Courses studied in the first year, the student has the right to extend the study for a period not exceeding a second year.
- If a specialization track is chosen within the general program, elective courses will have to be studied from the courses designated for the chosen specialization.
What will the thrid stage be like?
Jury discussion and degree awarding
The minimum period for preparing a master’s thesis is nine months, starting from the date of approval of the University Council to register the subject, and the maximum is two years, which can be extended for a third exceptional year upon the recommendation of the supervisor and the approval of the Faculty Council, provided that the total period of the student’s enrollment in the degree does not exceed four years.
The supervisor submits a semi-annual report that includes what has been accomplished, and what is required in the remaining period.
After the student completes the thesis and the supervisor reviews it, the supervisor submits to the university administration a report stating that it is valid for discussion, including an evaluation of the student’s performance during the thesis preparation period of 140 degrees, along with submitting a full copy of the thesis signed by him, and a letter with the names of the jury proposed by the professors of the specialty, for presentation to the Council the faculty.
It is required that before the student’s discussion, at least fifteen days have passed from the date of approval of the jury committee from the faculty.
The jury committee formed to discuss the thesis is six months, which may be renewed for a similar period based on a report from the supervisor and the approval of the Faculty Council.
The period of validity of the committee formed to discuss the thesis is six months. It may be renewed for a similar period based on a report from the supervisor and the approval of the Faculty Council.
Each member of the jury writes a detailed scientific report on the validity of the thesis for discussion, and evaluates the thesis out of 100 degrees, and the average of the three degrees is taken.
The student may not be discussed unless he obtains at least 70% of the supervisor’s evaluation of his performance and the jury members’ evaluation of the thesis in the individual reports.
Submit a post-dissertation group report signed by all members of the jury evaluating the thesis discussion out of 100.
What will the second stage be like?
- The student is assigned a virtual course that the faculty chooses from among the courses that the student studied at the undergraduate level. This is a practical training for the student, with ten credit hours. The student must divide this course into twelve to fourteen abbreviated lectures.
- The student presents each lecture in the form of a written summary of its topic in Word format, accompanied by a video recording of it in the student’s voice using the Power Point program. Its duration is not less than ten minutes and not more than twenty. Accurate.
What will the lessons be like?
Tutorials are usually done online and are always optional.
Webinars are live presentations with module teachers in dedicated online learning rooms and are sometimes recorded.
What about support and other resources?
Throughout your studies, you will have access to our subject-specific student support teams.
They will help you with any general questions about your studies and updates to your account on our educational platform.
To help with your studies, you will also have access to:
Our electronic library, which contains high-quality electronic resources to support your studies
Other university libraries.
Online Help Centre, which contains general information about studying and support at CA Justice, as well as tips on study skills
Microsoft Office 365 for free
IT and computing support from our Computing Help Center.
How will I receive support from specialist academics?
You will have a tutor for each unit, who will introduce himself or herself before the unit starts.
During this unit, they will:
- Evaluate your assignments and give feedback to help you improve
- Directing you to learning resources
- Support you, whether with general study skills or topic-specific help.
How will I study this programme?
With our unique approach to distance learning, you can study from home, work, or on the go.
You will have some assessment dates to keep, but otherwise, you will be free to study at times that suit you, fitting in your learning about work, family and social life.For each of your modules, you will use either online-only resources or a combination of online and print materials.
Each unit you study will have its own online resource
A weekly study planner, giving you a step-by-step guide through your studies
Course materials such as reading, videos, recordings and self-assessed activities
Unit forums for discussions and collaborative activities with other students
Details of each task and its due dates
Tutoring booking system, online tutoring rooms and contact details for your tutor
Online versions of some printed materials and resources.
What about Assessment?
Our assessments are all designed to reinforce your learning and help you show your understanding of the topics. The mix of assessment methods will vary between modules.
Computer-Marked Assignments
Usually, a series of online, multiple-choice questions.
Tutor-Marked Assignments
You’ll have a number of these throughout each module, each with a submission deadline.
They can be made up of essays, questions, experiments or something else to test your understanding of what you have learned.
Your tutor will mark and return them to you with detailed feedback.
End-of-Module Assessments
The final, marked piece of work on most modules.
Modules with an end-of-module assessment won’t usually have an exam.
Exams
Some modules end with an exam. You’ll be given time to revise and prepare.
You’ll be given your exam date at least 20 days in advance.
Most exams take place remotely, and you will complete them at home or at an alternative location.
If a module requires you to take a face-to-face exam, this will be made clear in the module description, and you will be required to take your exam in person at one of our exam centres.
What are the services and facilities provided to students?
We work to provide all services and facilities to students through the multiple offices and resources at CI Justice. Where each office provides related services. The multiple resources also work to enhance the student’s experience by providing future tools that were designed by experts practicing in the labor market and which help the student develop all the necessary skills, whether applied or theoretical, to excel in the labor market and life after graduation.
What distinguishes your academic staff?
Our academic staff was carefully selected through reviews of the CVs of more than 10,000 academics from all countries of the world, in a way that ensures excellence in the educational process and enhances cultural diversity among students.
Is CIJustice accredited ?
Without a doubt… CI Justice is fully accredited and International Suleiman University shares its accreditations.
You can view and check our accreditations by clicking here
What is your relationship with the labor market?
We are proud of our good relationship with major companies in many countries, as we ensure that the student receives sufficient practice during his studies by providing him with training opportunities and assigning him to prepare detailed reports about his practice in the workplace.
Does CI Justice have a license?
certainly! CA Justice is licensed by the UK Government to work in a capacity including:
85421 – First-degree level higher education
85422 – Post-graduate level higher education
85600 – Educational support services
69109 – Activities of patent and copyright agents; other legal activities not elsewhere classified.
You can check this on the official UK Government website by clicking here
How is flexibility available in your programmes?
Flexibility comes in many forms in the programme, whether through teaching and assessment methods, duration of study, or even tuition fees.
The student can find the learning method that suits him best among the three methods that we provide, which are (open learning, virtual learning, and blended learning). After the first semester, based on his cumulative average, he can also accelerate his study period by allowing him to register a greater number of credits. He can also give up the summer vacation and take an additional summer semester. As for tuition fees, if the student achieves a high cumulative average, he can obtain partial scholarships of up to 90% of the tuition fees. Some students from war and crisis countries may be selected to be taught through a 100% scholarship.
Can I continue at CI Justice if I have been educated elsewhere?
If you have already completed some university studies elsewhere, you may be able to count towards this qualification – which could save you time and money by reducing the number of units you need to study. At CI Justice we call this process transfer of accreditation.
It is not only university study that can be taken into consideration, but you can also transfer study from a wide range of professional qualifications to an academic qualification.
Can you provide me with the appropriate support to choose the program that suits me?
certainly! The Guidance and Academic Center works to communicate with potential students and provide all information and details about the academic program that the student will study. We also provide within the initial admission system a tool that helps the student choose the program that suits him by answering questionnaire questions that were designed with paths based on the data.
Does CIJustice have the right to provide learning?
Does CIJustice have the right to provide learning?
By request! We have the authority to provide academic programs with ID 10093951.
You can verify this by checking the official website by clicking here
What are the outcomes of learning, teaching and assessment?
What are the main areas in which my learning will be developed:
- Knowledge and understanding.
- Cognitive skills.
- Practical and professional skills.
- Basic skills.
The level and depth of learning increases gradually as you progress towards the qualification. You’ll be supported throughout by CI Justice’s unique teaching and assessment method – which includes a personal tutor to guide you and comment on your work; high-quality course texts; e-learning resources such as podcasts, interactive media and online materials; Educational groups and community forums.
Tuition fees
Fees Type of fees 175 GBP Per credit 75 GBP Semester registration fee