Bachelor's Degree
Bachelor of Public Relations – Undergraduate Degree Program
The Bachelor of Public Relations at the College of International Justice (CI Justice) is an advanced academic and applied undergraduate degree programme dedicated to the study of strategic communication, corporate reputation management, economic and government...
Duration4 years
Credit hours148
DegreeBachelor
Language of studyArabic
Terms8
About the program
The Bachelor of Public Relations at the College of International Justice (CI Justice) is an advanced academic and applied undergraduate degree programme dedicated to the study of strategic communication, corporate reputation management, economic and governmental communication, and crisis management within contemporary digital and media environments. The programme integrates foundational theories of mass communication and social psychology with professional practical skills in planning communication campaigns, crafting persuasive messaging, managing media relations, and modern digital communication.Spanning eight academic semesters (four academic years – 240 ECTS), the curriculum guides students progressively from foundational theories of communication, sociology, editing, and persuasion to specialized studies in crisis and risk communication management, international public relations, corporate communications and governance, and the integration of artificial intelligence and data analytics in public opinion measurement and digital campaign management. Furthermore, the programme bridges theoretical study with practical training through the communication clinic, institutional simulations, and real-world case studies.
Vision
To achieve global leadership and academic excellence in preparing strategic leaders and specialists in public relations and corporate communication, capable of building sustainable reputations and managing channels of positive influence in the contemporary global environment.
Mission
To deliver high-caliber undergraduate education in public relations and strategic communication in accordance with European and British academic standards—combining rigorous theoretical foundations with modern digital and applied skills—to qualify graduates equipped with the ability to lead communication systems with high efficiency and uncompromising professional ethics.
Objectives
- Cognitive and Communication Grounding: Equip students with a comprehensive knowledge base in mass communication theories, persuasive psychology, and the philosophy of public relations.
- Corporate Communication Strategy Building: Enable scholars to design, execute, and evaluate comprehensive public relations campaigns using modern metric frameworks.
- Mastery of Crisis and Risk Communication: Provide students with skills in managing institutional reputation under exceptional circumstances and drafting mandatory and preventive messaging during crises.
- Deployment of Digital Media and AI: Train students in digital public opinion analytics tools, corporate social network management, and data-driven communication messaging.
- Development of Professional Writing and Oratory Skills: Refine students' abilities in public relations editing, public speaking, official spokesperson duties, and international conference and event management.
- Enforcement of Professional Standards and Ethics: Instill values of transparency, social responsibility, and adherence to global corporate communication and public relations codes of conduct.
Educational philosophy
The College of International Justice adopts the philosophy of "Data-Driven Strategic Communication & Impact Measurement" for its Bachelor of Public Relations programme. This philosophy rests on the premise that modern public relations has transcended traditional propaganda to become an administrative and strategic discipline safeguarding an organization's intangible assets (reputation and image).This philosophy rests on four core pillars:Integration of Humanities and Digital Technology: Blending persuasion theories and psychology with digital data analytics and artificial intelligence applications in communication.Case-Method Learning and Practical Simulation: Transforming classrooms into virtual communication agencies analyzing real campaigns and managing simulated crises.Comparative and Intercultural Methodology: Studying public relations practices across diverse cultural and institutional settings (governmental, private, and international).Flexible Digital Environment and Academic Guidance: Delivering content via the smart College platform with close supervision from a dedicated Personal Tutor for each module.
Learning outcomes
- Comprehend major theories and models in communication sciences, public relations, and persuasive governance.
- Familiarize with legal and ethical frameworks governing publishing, advertising, intellectual property, and data protection.
- Understand the operational mechanisms of traditional and digital media and their impact on shaping public opinion and audience attitudes.
- Recognize concepts of corporate reputation management, social responsibility, and internal and external organizational communication.
- Critically analyze media messages, discourses, and public relations campaigns to evaluate their strategic objective achievement.
- Conduct analytical planning to identify target audiences and build communication messaging tailored to each segment.
- Assess communication risks and forecast audience reactions to institutional decisions.
- Design and execute comprehensive public relations campaigns and measure communication Return on Investment (ROI).
- Draft professional editorial materials (press releases, op-eds, newsletters, and digital platform content).
- Manage press conferences, major events, spokesperson programmes, and media interviews.
- Deploy digital public opinion analytics software and media monitoring tools.
- Communicate effectively and deliver persuasive public speeches fluently in Arabic and English across various forums.
- Demonstrate collaborative leadership within communication agencies and creative project management independently and professionally.
- Utilize advanced digital technologies and modern communication platforms with high proficiency.
Career prospects
- Corporate Communication & PR Departments: Public relations manager, strategic communication specialist, or government communication officer in ministries and major institutions.
- International PR & Advertising Agencies: Communication consultant, creative account manager, or digital campaign planner.
- Crisis Communication & Spokesperson Roles: Institutional crisis officer or official corporate spokesperson.
- Social Media & Public Opinion Management: Digital public opinion analyst, community manager, or strategic content creator.
- International Non-Governmental Organizations (INGOs): International public relations and global community outreach officer.
Curriculum
Principles of Political Science and State Theory 3 credit hours · IRD101Introduction to International Relations 3 credit hours · IRD102History of Modern and Contemporary Diplomacy 3 credit hours · IRD103Introduction to Public Law 3 credit hours · IRD104Geopolitics 3 credit hours · IRD105Diplomatic English Terminology I 3 credit hours · IRD106
Principles of Public International Law 3 credit hours · IRD201Comparative Government and Politics 3 credit hours · IRD202International Political Economy 3 credit hours · IRD203Research Methods in Political Science and Diplomacy 3 credit hours · IRD204Historical Diplomacy and Case Studies 3 credit hours · IRD205Diplomatic Writing and Reporting in English II 3 credit hours · IRD206
Diplomatic and Consular Law 3 credit hours · IRD301International and Regional Organizations 3 credit hours · IRD302International Security Theory and Strategic Studies 3 credit hours · IRD303Islamic and Modern Political Thought 3 credit hours · IRD304Human Rights in International Relations 3 credit hours · IRD305Multilateral Diplomacy 3 credit hours · IRD306
Foreign Policy Analysis 3 credit hours · IRD401Economic Diplomacy 3 credit hours · IRD402The Middle East in International Politics 3 credit hours · IRD403Regional and International Security 3 credit hours · IRD404International Humanitarian Law 3 credit hours · IRD405International Negotiation and Conflict Resolution 3 credit hours · IRD406
Crisis Diplomacy and Conflict Management 3 credit hours · IRD501Foreign Policy of Great Powers 3 credit hours · IRD502International Media and Strategic Communication 3 credit hours · IRD503Environmental Diplomacy and Climate Change 3 credit hours · IRD504International Civil Society Organizations 3 credit hours · IRD505Asia-Pacific Studies in International Politics 3 credit hours · IRD506
Public Diplomacy and Digital Diplomacy 3 credit hours · IRD601International Cybersecurity and Cyber Warfare 3 credit hours · IRD602Africa and Latin America in International Relations 3 credit hours · IRD603International Terrorism and Transnational Organized Crime 3 credit hours · IRD604Political Philosophy and Ethics in International Relations 3 credit hours · IRD605Cultural and Scientific Diplomacy 3 credit hours · IRD606
Foreign Policy Decision-Making and Policy Paper Formulation 3 credit hours · IRD701Protocol and International Diplomatic Etiquette 3 credit hours · IRD702The European Union and Its Foreign Policies 3 credit hours · IRD703Judicial and Arbitral Settlement of International Disputes 3 credit hours · IRD704Strategic Foresight and Forecasting 3 credit hours · IRD705Contemporary Global Issues in International Relations 3 credit hours · IRD706
Simulation of International Organizations & Diplomatic Conferences 3 credit hours · IRD801Practical Diplomacy Clinic and Crisis Lab 3 credit hours · IRD802Foreign Policy and Diplomacy of Emerging Powers 3 credit hours · IRD803Advanced Seminar in International Relations 3 credit hours · IRD804Advanced Diplomatic Negotiations and Applied Workshops 3 credit hours · IRD805Undergraduate Graduation Thesis in International Relations and Diplomacy 3 credit hours · IRD806
Frequently asked questions
How are teaching and learning delivered?
Through the CI Justice Educational Environment, combining practice-based synchronous learning with flexible asynchronous study, weekly study planners, multimedia materials, unit forums, and permanent lifetime access.
How does the Personal Tutor and Academic Supervision System work?
Each student is assigned a specialized Personal Tutor for every module who monitors progress, evaluates coursework and editorial assignments, and conducts individual or small-group tutorials via dedicated Online Tutoring Rooms.
How are students assessed and evaluated?
Through Computer-Marked Assignments (CMAs), Tutor-Marked Assignments (TMAs) such as campaigns, drafting exercises, and memoranda, and End-of-Module Examinations predominantly conducted remotely via secure proctoring systems.
How do students gain practical experience during their studies?
Through engagement in the Strategic Communication Clinic, participating in media crisis room simulations, and personalized mentorship programmes with public relations agency experts.
Accreditation, Licensing & Credit Transfer
Accreditation & Licensing: Fully accredited, sharing institutional and academic accreditations with International Suleiman University, officially licensed by the UK Government under provider reference (UKPRN / ID: 10093951), and monitored by the Quality Control Office.Credit Transfer: Operates a Transfer of Accreditation system recognizing academic credits completed at other universities, alongside evaluating recognized professional qualifications in media and communication.
What distinguishes the Public Relations programme at the College of International Justice?
The programme expertly blends deep communication theory with intensive practical training in crisis communication, digital campaigns, and artificial intelligence in communication.
What is the standard duration of the programme, and can it be accelerated?
The standard duration is 4 years (8 semesters – 144 credits). High-achieving students may accelerate their study timeline based on their Cumulative GPA.
Does this programme qualify me to work as a PR manager or official spokesperson?
Yes, the programme equips graduates with all necessary leadership, editorial, and public speaking skills required to manage corporate communication and act as official spokespersons.
Is the study schedule suitable for working professionals and media practitioners?
Yes, the programme employs Flexible Timeline Education enabling working professionals to follow lectures and complete assignments with high temporal agility.
How are tuition fees calculated, and are scholarships available?
Tuition fees are calculated transparently per registered credit hour each semester, supported by flexible installment plans and partial merit-based scholarships.
Admission requirements
- Academic Qualification: Hold a recognized High School Diploma (Baccalaureate or equivalent) from an accredited educational institution.
- Transfer of Accreditation (Credit Transfer & RPL): The College allows students transferring from other universities, or holders of accredited professional diplomas in media and communication, to apply for credit transfer and exemption following evaluation.
- Language Proficiency: Demonstrate proficiency in the language of instruction, alongside completing mandatory specialized English for Communication and Public Relations terminology modules within the study plan.
- Documents and Technical Requirements: Certified copy of the High School Diploma and official academic transcript. Copy of a valid passport or national identity card.Recent formal passport-sized photograph and Curriculum Vitae (for credit transfer/RPL applicants). Reliable internet connection and computer to access the CI Justice Educational Environment.
Tuition & fees
Application fee$145.00
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